Marketing is more than just advertising
When you talk marketing with many small business owners, all they think about is their print, radio or television advertising. There’s so much more to marketing your business successfully and every element affects your customer’s buying decision. Get it right with the knowledge in MUDDLED, MEAGER AND MESSY.
This soft-cover book, Muddled, Meager and Messy, is a small business owner's best bet for improving their marketing performance, even in recessionary times.
In plain language, Muddled, Meager and Messy takes you through marketing basics — branding, advertising, media analysis and tactics that work for small business. Get ahead of your competitors, build your business and stay organized!
Designed to be a quick read and quick reference, this book may help you control your marketing spending and enhance your return on the investment you do make.
Written by Canadian marketing communications specialist, Wendy Moore-MacQueen, Muddled, Meager and Messy contains human behaviour information that impacts your customer's decisions along with the tactical planning information to make the right decisions for spending your marketing budget.
Add this book to your arsenal of recession survival.
Author Bio
Wendy Moore-MacQueen has over 25 years experience in helping businesses find their voice. Her training in the psychology of message delivery combined with a flair for the creative has helped businesses of all sizes be more effective in growing their business.
She has worked both agency-side and client-side, from Bay Street to Main Street. Her experience ranges from retail to financial, agriculture to manufacturing, and loads of others in-between. She is a multi-award winner both nationally and internationally for strategic/tactical and creative development, copywriting, radio production and branding.
Wendy is owner of Mormac Brand Re-engineering, a full-service marketing and communications firm that specializes in helping small and rural business capitalize on their marketing investment.
