MUDDLED,
MEAGER AND MESSY, MARKETING PERFORMANCE REPAIR MANUAL FOR SMALL
BUSINESS is the soft-cover book that all business owners
need on their shelves. Small business owners often try to handle
their marketing the cheapest way possible — doing it themselves. But
with some training, they can make better decisions and really get
their marketing budget doing its job. MUDDLED, MEAGER AND
MESSY, written by keynote speaker/trainer and marketing
communications consult, Wendy Moore-MacQueen, is the best answer to
get the tools you need to help grow your business.
In plain language, MUDDLED, MEAGER AND MESSY takes
you through marketing basics — branding, advertising, media analysis
and tactics that work for small business. The book touches on the
value of getting to know your customer passed the basics of
demographics and gives you the tools to create a functional,
economical marketing plan. Get ahead of your competitors, build your
business and stay organized!
Designed to be a quick read and quick reference, this book may help
you control your marketing spending and enhance your return on the
investment you do make.
“Couched in a breezy, happy, chatty style that speaks with her
readers, Moore-MacQueen draws generously from her gift bag of daily
experience as a consultant and guide...Wendy Moore-MacQueen is a
genuinely no-nonsense advisor and a great antidote to guru-claptrap
merchants.” Neil McPherson, journalist, broadcaster, freelance
writer.
MUDDLED,
MEAGER AND MESSY, MARKETING PERFORMANCE REPAIR MANUAL FOR SMALL
BUSINESS is the soft-cover book that all business owners
need on their shelves. Small business owners often try to handle
their marketing the cheapest way possible — doing it themselves. But
with some training, they can make better decisions and really get
their marketing budget doing its job. MUDDLED, MEAGER AND
MESSY, written by keynote speaker/trainer and marketing
communications consult, Wendy Moore-MacQueen, is the best answer to
get the tools you need to help grow your business.
